Natalie Brown Devlin

Natalie Brown Devlin is an Assistant Professor at the Stan Richards School of Advertising & Public Relations, University of Texas at Austin. Her research focuses on crisis communication and digital media within sports contexts, particularly analyzing how social media empowers organizational stakeholders during sports-related crises. She also teaches courses on digital metrics in the Texas Media Program.

Devlin’s research interests include:

• Crisis communication strategies in sports
• Digital/social media engagement
• Fan psychology and identification
• Media effects on nationalism
• Sports-related image repair theory
• Algorithmic personalization in communication

Her recent publications examine trends in Olympic media consumption, social media-based crisis responses, and the psychological drivers of sports fan behavior. She applies systems thinking to address fragmentation in social media research and explores intersections between political identity and sports media credibility.

Devlin previously worked in digital advertising as a Senior Analyst of Strategic Account Analytics, providing data-driven insights to marketing executives.