Narcís Vidal Borrell

Narcís Vidal Borrell serves as a Professor in the Department of Business Management at Ramon Llull University's IQS institution, concurrently holding the position of Digital & CRM Manager overseeing corporate marketing and digital strategy initiatives.

He earned a Bachelor's degree in Business Administration (Graduado en Administración y Dirección de Empresas) from Ramon Llull University in 2012.

His research integrates Business Management with cutting-edge digital applications, specializing in Customer Relationship Management systems, E-commerce optimization, and data-driven Corporate Marketing strategies. Industry experience at Volkswagen España and entrepreneurial work through iSmartgate provide practical grounding for his academic focus on bridging theoretical frameworks with real-world business challenges in digital transformation.

Vidal Borrell's professional trajectory demonstrates progressive leadership in digital management, including roles as Digital & CRM Manager (2022-2024) and CRM Manager (2020-2021) at IQS, preceded by Digital & eCommerce Manager and CRM Specialist positions at Volkswagen España spanning 2014-2019.