Naomi Haefner

Prof. Naomi Haefner holds the position of Assistant Professor of Technology Management at ITEM-HSG, part of the University of St. Gallen. Her research focuses on strategic implications of artificial intelligence, innovation management, and stakeholder dynamics. She explores how organizations navigate AI-driven transformations, design effective innovation strategies, and manage knowledge ecosystems.

Her work addresses critical questions about AI's impact on competitive landscapes, university futures, and business model innovation. Recent publications analyze AI implementation frameworks, generative AI applications, and Big Tech's influence in healthcare. She also investigates stakeholder management configurations and their impact on long-term firm performance.

Key themes include organizational adaptation to technological change, resource orchestration for AI value capture, and the evolving role of universities in education and work. Her interdisciplinary approach bridges strategic management, innovation economics, and technology policy.