Nannan Xi

Nannan Xi is an Associate Professor (tenure track) in the department of Information and Knowledge Management. Her research focuses on gamification, virtual and augmented reality technologies, and their applications in areas such as elderly well-being, consumer behavior, and ethical AI systems. She has collaborated extensively on studies involving the metaverse, service robots, and immersive technologies.

• Key research areas: Gamification design, extended reality (XR), AI ethics, and sustainable consumption.
• Notable contributions include experiments on metaverse shopping acceptance, gamification in healthcare, and ethical considerations in AI agents.

Her work aligns with UN Sustainable Development Goals related to health and innovation. She has organized academic events such as workshops at the Pacific Asia Conference on Information Systems (2023) and contributed to conferences like ICIS 2024.

Publications span journals like Technological Forecasting and Social Change and Internet Research, with a focus on empirical studies and systematic reviews.