Murat Kantar

Murat Kantar is an Assistant Professor at Pamukkale University's Department of International Trade and Finance. Starting in September 2023, he will also hold a visiting researcher position at Amsterdam Business School for six months. His research focuses on marketing analytics, digital marketing, and brand management, with a particular emphasis on online consumer reviews, as reflected in his doctoral dissertation defended in July 2020.

He completed his Master's degree at Pamukkale University in 2014, where his thesis explored branding strategies of multinational companies. His undergraduate studies were split between Çankaya University (final graduation) and Middle East Technical University (METU), where he voluntarily left after his third year in Business Administration.

Contact: mkantar@pau.edu.tr. His publications are accessible via Google Scholar and ResearchGate profiles. On social media, he maintains active presence on LinkedIn, Twitter, and Instagram, but deleted his Facebook account in 2019.