Muhammad Mohsin Butt

Dr. Muhammad Mohsin Butt is a Lecturer in the School of Business at Maynooth University. He holds a Ph.D. in Marketing from Universiti Malaysia Sarawak (UNIMAS) and a Postgraduate Certificate in Higher Education Teaching (PGCHE) from the University of Nottingham, UK. With over 12 years of post-Ph.D. academic experience, he has served at institutions including IBA Karachi, GIKI, the University of Nottingham, and Curtin University Sarawak Campus. His research focuses on brand management, service marketing, consumer behavior, and higher education marketing, particularly in areas such as halal marketing, ethnic advertising, and brand equity. His work has been published in leading journals like Journal of Strategic Marketing, Journal of Business Ethics, and Studies in Higher Education.

His research explores topics such as the impact of employee development on proactive behaviors in hospitality, the role of religious identity in halal food acceptance, and the dynamics of transnational higher education partnerships. He has contributed to understanding brand equity in diverse contexts, including electronic retail, Islamic financial services, and green branding. His recent studies address contemporary issues like collaborative learning in online environments and the influence of organizational identification in multinational educational institutions.