Mu Yang

Dr. Mu Yang is a Senior Lecturer (Associate Professor) in Business Analytics at Birkbeck Business School, University of London, and Head of the Business, Strategy & Analytics Subject Group. She holds a PhD in Computer Science from the University of Southampton and a BSc in Management Information Systems from Beijing Jiaotong University. Her research focuses on Marketing Analytics, Big Data Analytics, Open Innovation, Digital Economy, Privacy, and Digital Innovations (e.g., AI, Blockchain). She previously served as Senior Lecturer and Interim Director of the TIME Research Centre at the University of Kent.

Her teaching emphasizes research-oriented and case-based learning in business analytics, digital marketing, and computer science. She supervises PhD students in areas like Business Analytics, Privacy, and Digital Innovations. Her work bridges computer science and business, addressing topics such as data anonymization, user privacy, and technology adoption strategies.

Key research themes include the impact of geopolitical risks on technology adoption, blockchain project success factors, and consumer behavior in digital platforms. She actively contributes to interdisciplinary collaborations, integrating technical expertise (e.g., AI, blockchain) with business challenges in marketing and innovation.