Monika Lisjak

Monika Lisjak is an Associate Professor of Marketing at Arizona State University's W. P. Carey School of Business. She holds a PhD in Marketing from Northwestern University and previously served at Erasmus University (2012–2015) and as a Visiting Scholar at Stanford University (2013–2015). Her research explores how consumer identities influence behavior through two primary streams: (1) the role of identity pursuit in consumption and health/well-being, and (2) brand-consumer relationships via marketing rewards and technology. Her work appears in top-tier journals like the Journal of Consumer Research and has been featured in media outlets such as The Economist and Forbes.

• Education: PhD in Marketing, Northwestern University
• Affiliations: W. P. Carey School of Business (2015–present)
• Media Recognition: The Economist, Forbes, TIME, and The Huffington Post

Research focuses on consumer behavior, symbolic consumption, and self-control. Key areas include political ideology’s impact on product preferences, economic inequality in markets, and marketing strategies to foster brand loyalty. Her recent work addresses AI’s role in consumer decisions and algorithmic transparency challenges.

Publications span over a decade, emphasizing behavioral psychology and market dynamics. Notable awards include the Netherlands Organization for Scientific Research VENI grant (2014) and the Erasmus Early Career Talent Program (2012).

Teaching includes courses on consumer behavior and marketing seminars. Her work bridges academia and public discourse, addressing timely issues like technology’s societal impact and political divides in consumer choices.