Monica Hodis

Monica Hodis is an Associate Professor at St. John Fisher College, where she teaches marketing courses including Personal Selling and International Marketing. She founded the Collegiate Chapter of the American Marketing Association and integrates community-engaged learning requiring students to develop marketing plans for local businesses.

Hodis's research addresses digital marketing challenges, with publications in Business Horizons, MIT Sloan Management Review, and Journal of Marketing Management. Her studies analyze social media engagement frameworks, brand personification strategies, and generational marketing tactics. Recent work investigates algorithmic impacts on consumer-brand relationships.

She employs experiential pedagogies to build critical thinking and collaborative skills, with course redesigns informed by industry advisory boards. Hodis holds a Ph.D. in Marketing from Southern Illinois University.