Mohammad Karami

Associate Professor Mohammad Karami serves in the Department of Business Administration at Near East University, Cyprus, specializing in marketing management within the personal services sector with particular focus on the beauty and cosmetics industry.

His research portfolio centers on:

• Consumer Behavior dynamics in service contexts
• Relationship Sustainability and marketing
• Service Quality measurement and scaling
• Advertising effectiveness and Customer Satisfaction
• Behavioral Intention formation

Current projects integrate the theory of planned behavior and social exchange theory to advance understanding of service sector interactions.

Publications appear in journals including Behavioral Science, Journal of Business Economics and Finance, and Journal of Management Marketing and Logistics. Professor Karami actively seeks international research partnerships focused on service sector evolution and consumer psychology in personal services markets.