Mohammad G. Nejad

Mohammad G. Nejad is Associate Professor of Marketing and Area Chair at Fordham University's Gabelli School of Business, where he has taught since 2011. His research examines consumer financial innovations, social network dynamics in product diffusion, AI-driven marketing strategies, and pricing optimization. Recent work analyzes spatiotemporal patterns of financial fraud, AI integration in consumer markets, and social network-based seeding programs.

His interdisciplinary approach combines marketing theory with computational methods to study innovation diffusion mechanisms, managerial decision-making in product elimination, and consumer responses to financial technology innovations.