Mohamed Maher

Dr. Mohamed Maher is a Lecturer (Assistant Professor) in Marketing and Director of Studies for the MSc Advanced Marketing programme at the University of Liverpool Management School (ULMS). He holds a PhD in Marketing (2022) and previously served as Assistant Professor at Cairo University’s Faculty of Commerce and Visiting Lecturer at Nile University (Egypt). With over 13 years in academia, he teaches modules like Principles of Marketing, International Marketing, and Responsible Marketing, emphasizing student-centered learning. He is a Fellow of AdvanceHE and completed a Postgraduate Certificate in Academic Practice (PGCAP) in 2025.

• Education: PhD (2022) – University of Liverpool; BCom (2009), MSc (2014) – Cairo University
• Affiliations: Academy of Marketing, British Academy of Management (BAM), Chartered Institute of Marketing (CIM), and others

His research focuses on services marketing (online service experiences, multichannel strategies) and innovation in education (AI in learning, curriculum design). He has presented at conferences like Academy of Marketing, British Academy of Management MKE, and SERVSIG. Key awards include the Early Career Award (2025) and ULMS PhD Studentship (2016).

Teaching contributions span undergraduate to DBA programs, with a focus on inclusive pedagogy and addressing GenAI misuse in assessments. Professional activities include conference reviewing (AMA, Academy of Marketing) and external advisory roles for Southampton University’s PG programmes.