Mo Zolfagharian

Mo Zolfagharian is a Professor in the Department of Marketing at Bowling Green State University (BGSU), holding a concurrent role as Professor and Special Assignments in the Dean's Office of the Schmidthorst College of Business. He previously served as Department Chair at the University of Texas–Rio Grande Valley and held academic and industry roles across institutions in Texas, Florida, and internationally. His expertise spans consumer behavior, services marketing, and cross-cultural studies, with a focus on immigrant markets, technology innovation, and marketplace subcultures.

Education:

• Ph.D. and M.S. in Applied Anthropology from the University of North Texas (2007)
• M.B.A. in Marketing & Finance from the University of South Florida (2002)

Research Interests:

• Consumer behavior in multicultural contexts
• Value co-creation in digital/social media
• Immigrant identity and materialism
• Service linguistics and encounter dynamics
• Medical tourism and cross-border consumption

Article Trends: Recent work emphasizes digital transformation in services, cross-cultural consumer behavior, and the psychological dimensions of customer engagement. His research frequently intersects with technology's impact on consumption patterns and immigrant market dynamics.

Awards: No specific awards mentioned, though his prolific publication record (over 100 works) indicates recognition in academic circles.

Grants & Advising: Extensive experience mentoring students through academic advising and industry consulting. His work spans both academic and practical domains, including advising on franchise management and international trade strategies.

Labs & Teams: Active in interdisciplinary collaborations, particularly in cross-cultural marketing research and service innovation studies.