Mitchell Church

Mitchell Church is a Professor in the Department of Management and Decision Sciences at Coastal Carolina University’s College of Business. His academic expertise spans Information Systems, E-commerce, Social Networks, and Healthcare Management.

• Ph.D. in Information Systems, University of North Carolina at Greensboro
• M.S. in Information Systems, University of North Carolina at Greensboro
• B.A. in Information Systems, University of North Carolina at Greensboro

His research focuses on digital platforms, including Twitch streaming dynamics, social media’s impact on healthcare satisfaction, and the role of social networks in e-commerce. Recent work examines remote work, content curation, and user behavior in digital environments.

Key trends in his publications include analyzing viewer engagement, platform affordances, and privacy paradoxes in online communities. He also explores organizational challenges in balancing hospital efficiency with patient satisfaction.

Professor Church teaches Business Processes, Information Systems, Project Management, and Economics of Information, integrating his research into pedagogy.