Mirko Palić

Mirko Palić is a Researcher at the University of Zagreb, Faculty of Economics & Business, where he teaches courses in Marketing Management. He is based in the Marketing Faculty and holds office hours every Tuesday from 10:30 to 12:00 in room B308. His work spans consumer behavior, digital marketing, and sustainability, with a focus on generational trends and emerging technologies like AI.

• Department: Marketing Faculty
• University: University of Zagreb, Faculty of Economics & Business
• Email: mirkopalic@gmail.com

His research interests include green marketing, social media strategy, financial services innovation, and the intersection of technology with consumer psychology. Recent publications analyze AI adoption in marketing, sustainable consumption patterns, and medical tourism branding.

Article trends highlight his expertise in digital marketing, generational segmentation (Gen Z/Y), sustainability practices, and political/social media dynamics. He explores how evolving technologies like ChatGPT and smart retail channels reshape marketing effectiveness.