Mircea Fuciu

Mircea Fuciu is a Lecturer at the Faculty of Economic Sciences, Department of Marketing Management and Business Administration, Lucian Blaga University of Sibiu. His contact address is Calea Dumbravii no. 17, Sibiu - 550324, Romania. He is affiliated with the Economic Research Center and teaches courses including International Marketing, Business-to-Business Marketing, Consumer Behavior, and Agri-food Marketing.

His research focuses on seven key marketing domains:

• Business-to-Business dynamics
• Consumer psychology and decision-making
• Internal organizational marketing strategies
• Global marketing frameworks
• Data-driven marketing analytics
• Digital and social media engagement
• Comprehensive marketing theory

He contributes to academic programs including Business Administration (English), Finance and Banking, Economic Informatics (English), Business Management, Marketing, and specialized Marketing ID curricula.