Ming Hsu

Ming Hsu is an Associate Professor at the University of California, Berkeley, affiliated with both the Haas School of Business and the Department of Psychology. His research focuses on the neural basis of economic and consumer decision-making, primarily conducted through the Neuroeconomics Laboratory. Hsu's work integrates cognitive neuroscience, behavioral economics, and computational modeling to explore topics such as social decision-making, reward processing, and neural mechanisms underlying deception and honesty. He has contributed to understanding how brain activity relates to economic choices, legal judgments, and social perceptions.

His research interests include cognitive neuroscience, neuroeconomics, and the application of neuroscience to legal and marketing domains. Notable areas of exploration involve neural correlates of decision-making in contexts like trademark similarity assessments, labor market biases, and aging-related cognitive changes. Hsu’s lab employs advanced neuroimaging techniques (e.g., fMRI, iEEG) and computational models to dissect complex behaviors.

Publications highlight trends in decision neuroscience, including studies on reward systems, social perception, and neural mechanisms of dishonesty. His work bridges academia and real-world applications, such as informing legal frameworks through neuroscience insights. Despite no explicit mention of awards, his prolific publication record reflects significant contributions to interdisciplinary research at the intersection of psychology, business, and neuroscience.