Mindy Ji

Mindy Ji is an Adjunct Professor of Economics and Business at Westmont College. Her research focuses on branding, habitual purchasing behavior, advertising to children, and cross-cultural consumer behavior. She holds an M.S. and Ph.D. in marketing from Texas A&M University, with postdoctoral training in social psychology. Prior to Westmont, she taught at Iowa State University and homeschooled her sons.

Education:

• M.S. in Marketing, Texas A&M University
• Ph.D. in Marketing, Texas A&M University
• Postdoctoral Training in Social Psychology, Texas A&M University

Research Interests:

• Examines how branding influences consumer decision-making
• Investigates habitual purchasing patterns across cultures
• Studies ethical implications of advertising targeting children
• Explores cross-cultural differences in consumer behavior

No scientific awards or grant information provided. No academic advising details listed. No lab affiliations mentioned.