Min Hui Ang

Min Hui Ang is a researcher at the University of Strathclyde, focusing on the intersection of artificial intelligence, marketing, and consumer behavior. Their work addresses the application of AI-driven hybrid recommender systems to personalize consumer experiences and analyze customer data in industries like automotive marketing.

Research interests include AI recommender systems, consumer behavior modeling, and data-driven marketing strategies, with a focus on leveraging machine learning to enhance customer engagement and decision-making processes. These efforts align with UN Sustainable Development Goals related to innovation and economic growth.

Scientific contributions include peer-reviewed conference abstracts on AI applications in marketing (2023–2024). No formal academic appointments, departmental affiliations, or awards are documented in the provided material.