Milica Colovic

Milica Colovic is a researcher and academic affiliated with the University of Singidunum. She holds a PhD in Psychology from the University of Niš (2015) and has extensive experience in cognitive-behavioral psychotherapy. Her work focuses on psychology, consumer behavior, and organizational dynamics, with notable contributions to studies on midlife crisis, organic food purchasing trends, and tourism behavior. She has authored/co-authored over 50 peer-reviewed papers and books, including Social Psychology (2022) and Developmental and Pedagogical Psychology (2019).

Education: BSc and MSc in Psychology (University of Niš, 2003–2008), PhD in Psychology (University of Niš, 2009–2015).

Research interests span psychological aspects of consumer behavior, health psychology, and the intersection of work-life balance. Her recent work analyzes motives behind organic food consumption, travel behavior in Serbia, and the impact of physical activity on mental health. She has received awards for academic excellence and contributes to interdisciplinary projects on occupational safety and cultural tourism.

Key achievements include involvement in EU-funded research on family-professional role harmonization and publications in journals like TEMЕ - Journal of Social Sciences and MULTIMEDIA TOOLS AND APPLICATIONS. She is a certified assertiveness trainer and member of SRABCT, actively engaged in promoting psychological research.