Mikhail Lysyakov

Mikhail Lysyakov is an Assistant Professor at the Simon Business School, specializing in Information Systems. His research focuses on Machine Learning and Deep Learning applications in business contexts, particularly within online platforms such as Social Media, Crowdsourcing, and Blockchain. He explores topics ranging from AI-driven platform dynamics to consumer behavior analysis in digital ecosystems.

His teaching interests include Database Systems, Social Media Analytics, and Machine Learning/Deep Learning applications in business. Recent research contributions address retailer differentiation strategies on Twitter, user responses to AI integration in crowdsourcing platforms, and bot activity on microblogging platforms.

Key areas of inquiry include the impact of AI on labor markets, brand management risks in social media, and innovation strategies in crowdsourcing contests. His work bridges theoretical insights with practical platform governance challenges.