Mikael Andehn

Mikael Andehn is a Senior Lecturer in Marketing at the School of Business and Management, Royal Holloway, University of London, where he is affiliated with the Centre for Critical and Historical Research on Organisation and Society. His contact information includes phone +44 1784 443911 and email Mikael.Andehn@rhul.ac.uk.

Andehn's research explores critical perspectives in marketing, with interdisciplinary focus areas spanning:

• Branding transformations (provenance/place branding)
• Digital culture and online communities
• Tourism geography and authenticity
• Consumer behavior theory
• Pedagogical approaches in business education
• Socio-political dimensions of entrepreneurship

His recent publications (2021-2025) demonstrate consistent examination of power dynamics in consumption practices, utilizing critical theory frameworks across marketing, media studies, and tourism contexts. Works frequently analyze affective dimensions of consumer culture and brand-mediated relationships.