Mika Mård

Mika Mård is a Lecturer at the School of Business, Åbo Akademi University, focusing on interdisciplinary research at the intersection of emotional labor, commercialism critique, and sociomaterial practices. Their work spans workplace studies on involuntary childlessness, affective resistance in boardsports communities, and digital literacy transformations.

Research Interests:

• Emotion Work and affective labor in organizational contexts
• Critique of commercialism in alternative sports cultures
• Digital literacy as sociomaterial practice
• Ideological discourse in creative industries

Scientific Contributions: Mård's publications analyze marginalization in modern workplaces, explore conatus-driven resistance to commercialism, and review entrepreneurial cognition frameworks. Their 2023 monograph redefines digital literacy through sociomaterial theory.