About
Miguel Ángel Ruz Mendoza is an Associate Professor at the Department of Business Organization and Marketing, Universidad Pablo de Olavide.
- Education: PhD (2022) in Marketing and Market Research from Universidad Pablo de Olavide.
His research focuses on customer journey dynamics within B2B contexts, examining how interactions influence consumer behavior and market strategies. This aligns with broader interests in marketing analytics and business marketing.
Currently, no specific scientific awards or publications are listed in the provided information. Further details about grants, collaborative projects, or teaching activities were not explicitly mentioned in the available text.
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