Mignon Reyneke

Mignon Reyneke serves as an Associate Professor of Marketing at TIAS School for Business and Society, leveraging extensive corporate experience across retail (Harrods, UK), journalism (CNN, London), banking (Investec, South Africa), and advertising (Morgan Stanley, UK) to bridge academic theory with industry practice.

Her educational qualifications include:

• Bachelor of Commerce from the University of Pretoria
• MBA from the University of Melbourne
• PhD in luxury branding from Lulea University of Technology, Sweden

Her research employs qualitative methodologies to explore consumer behaviour and marketing strategy, with specialized expertise in luxury branding phenomena. Since 2008, she has taught diverse marketing disciplines while developing custom corporate training programs focused on customer experience, value creation, and branding management.

No scientific awards are documented in the source material, though her professional impact is demonstrated through extensive corporate consultancy services.

Information regarding student supervision, research grants, or laboratory affiliations is not provided in the available text.