Michael Penkler

Michael Penkler is a Lecturer and Researcher at the University of Applied Sciences Wiener Neustadt, affiliated with the Institute of Market Research & Methodology. His work bridges social sciences and health research, focusing on market research methodologies, public policy analysis, and biomedical applications. Recent projects include studies on blood pressure measurement techniques and the sociological implications of personality development among students. His research has explored topics such as public engagement in science, developmental origins of health (DOHaD), and qualitative methods in health sociology. He has contributed to peer-reviewed journals like Science, Technology, & Human Values and co-edited the Handbook of DOHaD and Society. Current projects include leading research on market research knowledge practices and non-pharmacological interventions in blood pressure assessment.