Michael Litschka

FH-Prof. Dr. Michael Litschka is a faculty member at St. Pölten University of Applied Sciences, serving as Head of the Media Business Research Group and Senior Researcher in the Institute of Creative Media/Technologies. His academic roles include leadership in the Department of Media and Digital Technologies and involvement in study programs like Media Management and Digital Media Management. He holds a doctorate in Economics (2000) from Vienna University of Economics and Business and a habilitation in Media and Communication Ethics (2013) from the University of Klagenfurt.

His research focuses on media ethics, business ethics, political economy, and regulatory frameworks for AI and digital platforms. Key projects include FAIRAI, GovMed (governance of open data), and analyses of AI's impact on media industries. He co-organizes the annual Media Ethics Symposium, addressing normative challenges in AI, journalism, and digital governance.

He actively contributes to policy discussions on digital ethics, appearing at workshops for the Austrian government and industry events. His work bridges theoretical frameworks like the capability approach with practical applications in media regulation and corporate governance. He advises on ethical AI integration, data governance, and stakeholder responsibility in digital ecosystems.

Litschka’s teaching spans media economics, CSR, and ethics, integrating interdisciplinary perspectives. His research outputs include books on media ethics, contributions to journals like Journal of Business Ethics, and collaborative projects on algorithmic transparency and platform accountability.