Michael Höbig

Michael Höbig is a Professor of Logistics Management at the Hamburg School of Business Administration (HSBA) since 2011, holding the Airbus Stiftungsprofessur für Logistics Management since 2024/25. He leads the Master's program in Digital Transformation & Sustainability and has extensive industry experience, including roles as Managing Partner at Pleyma GmbH, Head of Strategy SCM at Siemens Wind Power, and Manager in Supply Chain Management at Ramboll Management Consulting.

• Current: Professor, HSBA Hamburg School of Business Administration
• Current: Studiengangsleiter, MSc Digital Transformation & Sustainability
• Current: Airbus Stiftungsprofessur für Logistics Management
• Past: Managing Partner, Pleyma GmbH
• Past: Head of Strategy SCM, Siemens Wind Power
• Past: Manager, Supply Chain Management, Ramboll Management Consulting

His research focuses on systemic supply chain management, process management in procurement, and digital transformation. Recent publications highlight blockchain applications in supply chains, agile mindsets for organizational adaptability, and cost optimization strategies.

At HSBA, he co-presented on Big Data initiatives in the DigiLAB, emphasizing technology integration for operational efficiency. His work bridges academic theory with practical implementation in logistics and production networks.