Michael David Wood

Michael David Wood is a Senior Lecturer and Programme Leader for the BSc (Hons) Sport Management programme at Northumbria University's Department of Sport, Exercise and Rehabilitation. With a 20-year career in marketing and advertising for brands like Adidas, Sky Sports, and HSBC, he bridges industry expertise with academia. He joined Northumbria in 2015 and actively connects students with industry opportunities through placements, guest lectures, and research collaborations. Michael holds a UEFA B coaching licence and is pursuing doctoral research.

• Education Background: Not explicitly stated, but his career indicates extensive professional experience.

His research interests focus on sports management practices, industry trends, and educational collaborations. He engages with local sports communities through roles on committees for Sport Newcastle and Friends of Tynemouth Outdoor Pool, as well as fundraising for Gosforth Bohemian FC.

Awarded Fellowship of the HEA, reflecting his commitment to higher education. His work emphasizes practical industry insights, enhancing student readiness for sports management careers.

He contributes to events like the Gerry Hedley Student Symposium and collaborates on projects such as improving healthcare practices and exploring digital violence against women, showcasing interdisciplinary engagement.