Michael Bungert

Prof. Dr. Michael Bungert is a Professor of Marketing at the Baden-Württemberg Cooperative State University (DHBW) in Villingen-Schwenningen, Germany, where he has served since 2009. He also holds the position of International Affairs Officer for the university. Previously, from 2002-2009, he was Professor and International Advisor at the University of Cooperative Education Villingen-Schwenningen (now DHBW).

His educational background includes a degree in Business Administration from the University of Mannheim (1989-1994), followed by doctoral studies at Johannes Gutenberg University Mainz (1996-2001), where he completed his PhD in 2003. He also had a research and teaching stay at Purdue University, USA in 1999.

Research Focus:

• Empirical Research and Experimental Economics: Conducting rigorous empirical studies in economic behavior
• Game Theory Applications: Applying game theoretical models to marketing and strategic business decisions
• Pricing and Price Competition: Investigating pricing strategies and competitive dynamics
• Strategic Planning: Developing frameworks for strategic management and corporate planning
• International and Intercultural Marketing: Studying marketing strategies across cultural and national boundaries

His research publications demonstrate a consistent focus on competitive market dynamics, price signaling, and strategic management, with applications spanning from pharmaceutical marketing to general business strategy. His work integrates theoretical frameworks with practical business applications.

Professional Memberships:

• Schmalenbach Society - a leading German association for business economics

Teaching Portfolio: Prof. Bungert teaches courses in general business administration (ABWL), strategic corporate management, market research with quantitative data analysis methods, intercultural knowledge and behavior, and marketing case studies with simulation games.