Mia Larson

Mia Larson is a Professor at Karlstad University's Faculty of Arts and Social Sciences, affiliated with the Karlstad Business School. Her research focuses on tourism innovation, cultural heritage (particularly Swedish practices like fika), sharing economy dynamics, and digital wellness business models. She has collaborated extensively with scholars in Sweden and internationally, producing over 100 peer-reviewed publications since 2001.

• Key Research Themes: Destination branding, festival governance, platform economy, and socio-cultural impacts of digital technologies
• Notable Projects: Analysis of mutual surveillance in sharing platforms, digital wellness entrepreneurship, and Nordic cultural heritage commodification

Her work bridges business strategy with sociocultural analysis, addressing topics like post-pandemic health passes, ethical data practices in wellness tech, and the role of camp aesthetics in media events like Eurovision.

Publications trends show strong focus on:

• 2020s: Digital transformation in tourism & wellness sectors
• 2010s: Festival governance and sharing economy networks
• Early career: Event management and stakeholder legitimacy in festivals

Active in academic discourse through editorial roles (e.g., Svensk turismforskning) and policy-oriented reports on topics like coastal community development and crisis management in tourism sectors.