About
Mi Chae Lim serves as an Associate Professor of Marketing and Marketing Area Coordinator in the Department of Marketing at the School of Business.
Her academic credentials include a PhD from the University of Tennessee and a BS from Ewha Women's University, reflecting a foundation in both U.S. and international education.
Dr. Lim's research examines consumer behavior across diverse retail landscapes with particular focus on:
- Luxury bargain shopping dynamics
- Value retailing strategies
- Non-traditional retail formats
- Global consumer patterns in emerging markets
- Technology market consumer behavior
No scientific awards or honors were documented in the available information. While her coordinator role implies student advising responsibilities, no specific advisees are listed. The text contains no details regarding research grants, laboratories, collaborative teams, or future research directions.
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