About
Merja Halme is a Part-Time Lecturer at the Department of Information and Service Management, Aalto University. Her expertise spans sustainable development, consumer behavior, and operational research. She holds doctoral and licentiate degrees in Business and Economics from the Helsinki School of Economics, alongside earlier academic qualifications. Her research focuses on integrating sustainability into consumer choices, educational preferences, and financial product transparency. She has conducted empirical studies on topics such as oat milk adoption, e-commerce dynamics, and gaming platform motivations.
Education:
- Doctoral degree in Business and Economics (Helsinki School of Economics, 1993)
- Licentiate degree in Business and Economics (Helsinki School of Economics, 1991)
- Bachelor's and Master's degrees in Business and Economics (Helsinki School of Economics, 1981 and 1977)
Research interests emphasize sustainable development's societal impact, consumer decision-making processes, and educational strategies. Her work bridges theoretical frameworks with practical applications in finance, environmental science, and digital platforms. Recent studies explore urban consumers' preferences for plant-based alternatives, transparency in structured financial products, and student learning approaches in business education.
Her publications highlight trends in consumer behavior across sectors (food, gaming, retail) and methodological contributions to performance analysis and multi-criteria optimization. She has reviewed for journals like Studies in Higher Education and European Journal of Operational Research, and conducted academic visits to the University of Málaga and University of British Columbia.
