Mercè Roca Puigvert

Mercè Roca Puigvert is an Associate Professor at the Escola Superior de Comerç Internacional, affiliated with Universitat Pompeu Fabra. She serves as Academic Director of the Master of Science in International Business at UPF Barcelona School of Management. Her academic background includes a Doctorate in Management from Leeds University Business School and a Master in Economics and Business from Universitat Pompeu Fabra.

Her research focuses on applying qualitative and quantitative methods to international business, market research, and environmental sustainability. Key areas include sustainable tourism, circular economy policies, and environmental impact assessments in sectors like hospitality, opera, and urban systems. She has published extensively in journals such as Science of the Total Environment, Urban Studies, and Sustainability.

Mercè has led consulting projects for companies and public institutions on topics like packaging systems, complementary currencies, and opera sector sustainability. Her work bridges academic research with practical applications in policy-making and industry practices.

Notable contributions include analyzing the environmental costs of protein sources, evaluating tourism sustainability in Spain, and studying the impact of bimonetary systems in Barcelona. She collaborates with interdisciplinary teams to address global challenges through evidence-based approaches.