Melanie Randle

Melanie Randle is a Senior Professor of Marketing at the University of Wollongong’s Faculty of Business and Law, School of Business. She holds notable leadership roles, including serving as Dean of Researcher Development and Integrity (2021–2023), Associate Dean of Equity, Diversity, and Inclusion (2020–2021), and Chair of the Social Sciences Human Research Ethics Committee (2015–2017). Her research focuses on applying marketing strategies to drive societal improvements, particularly for vulnerable populations such as foster carers, people with disabilities, and older adults. Key areas include pro-environmental behaviors, gambling harm reduction, and menopause-related healthcare.

Her interdisciplinary work involves collaborations across marketing, psychology, public health, and social work. Funded by the Australian Research Council (ARC), her projects address real-world challenges like fostering inclusivity, promoting volunteering, and mitigating health risks. She has led over 139 research outputs and advised eight doctoral students on topics like disability employment and older driver decision-making aids.

Randle has been recognized with prestigious awards, including the UOW Vice-Chancellor’s Research Excellence Award (2023) and finalist distinctions in national community engagement awards. Her service includes advocacy for ethical research practices and institutional equity initiatives. She maintains long-term partnerships with non-profit and government organizations to translate research into actionable societal change.