Megan Cook

Dr Megan Cook is a Hastings Research Fellow at the Institute for Social Marketing (ISMH), University of Stirling. Her work focuses on optimizing health-promoting pack inserts and dissuasive cigarette designs, funded by the Department of Health under Principal Investigator Professor Crawford Moodie (2022-2023). She can be contacted via megan.cook@stir.ac.uk.

Her research aligns with public health initiatives, particularly in smoking cessation and behavioral change strategies, utilizing social marketing frameworks to influence health-related consumer behavior.

As a Research Fellow, Cook contributes to evidence-based policy design through empirical testing of visual and textual health interventions in real-world settings.