Mayank Anand

Mayank Anand is an Assistant Professor in Marketing at the School of Management, Binghamton University. His research focuses on consumer behavior, particularly how political ideology influences marketplace decisions, with applications in prosocial outcomes, vaccine hesitancy, and response to brand actions. He teaches marketing research at both undergraduate and graduate levels.

• Specializes in behavioral experiments and multi-method approaches (secondary data, content analysis)
• Research interests include political ideology, social media, and consumer decision-making
• Work experience spans 12 years in marketing roles at Boston Consulting Group, Unilever Asia, Asian Paints, and startups