Maud Daniel

Maud Daniel is an Associate Professor affiliated with CREM UMR CNRS 6211 and serves as Director of Studies for the Master 2 Marketing & Sales program. Her research examines sustainable consumption patterns using qualitative methods to understand how individuals resolve conflicts between sustainability goals and daily life demands.

Key research areas include: 1) Adoption pathways for sustainable market/non-market practices, and 2) Inter/intra/transgenerational transmission of daily practices (purchases/uses), particularly how new behaviors are learned, stabilized, or abandoned. Work emphasizes trade-offs in sustainable lifestyle integration.

No publications, awards, or student advisement details are provided in available materials.