About
Matthijs Meire is an Associate Professor at IÉSEG School of Management in the Department of Marketing. He specializes in applying artificial intelligence and data analytics to marketing challenges, with a focus on customer engagement, brand communication, and algorithmic bias.
- Ph.D. in Applied Economics from Ghent University (2018)
His research integrates machine learning with marketing strategy, particularly in:
- Customer attrition modeling and predictive analytics
- Linguistic style adaptation in B2B social media
- AI ethics in hiring platforms and algorithmic bias
- Explainable AI for digital marketing
Recent publications highlight trends in:
- Hybrid AI-human systems for customer retention
- Ethical implications of data-driven HR practices
- Optimizing social media data integration
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