About
Matthew Rousu is a Professor and Dean of the Sigmund Weis School of Business at Susquehanna University. He holds a PhD from Iowa State University and bachelor’s degrees from the University of South Dakota. His research focuses on experimental economics, particularly using auctions to study consumer behavior, public policy, and market dynamics. Notable areas include evaluating the impact of health warnings on tobacco products, analyzing vaccination incentives, and exploring the economics of popular culture (e.g., Star Wars, Broadway musicals). He teaches courses like Game Theory and integrates creative methods, such as his BroadwayEconomics.com, into teaching economics.
Rousu’s academic work spans over two decades, with publications addressing topics like genetically modified foods, e-cigarette demand elasticity, and the role of information in consumer decisions. His interdisciplinary approach blends economic theory with real-world applications, including studies on poker player behavior and the design of sales competitions. He has been featured in media discussions on local economic impacts of casinos and college sports coaching salaries.
As an educator, Rousu emphasizes experiential learning and innovative pedagogy. His courses and research reflect a commitment to bridging theory and practice, often using unconventional case studies (e.g., HBO’s Succession) to illustrate economic principles. Despite his administrative role, he maintains an active research agenda and continues to engage students through collaborative projects.
