Matthew Lynch

Matthew Lynch serves as an Associate Professor in the Department of Strategy, Innovation and Marketing at Oslo Business School, Faculty of Social Sciences, Oslo Metropolitan University. Based in Oslo (Office PE734, Pilestredet 35), he conducts research at the intersection of entrepreneurship education, innovation, and pedagogical methodology, with email contact matthew.lynch@oslomet.no.

His research focuses on:

• Entrepreneurship education pedagogy and mindset development
• Gamification and deliberate practice in learning
• Integration of design thinking and systems thinking
• Sustainable development through entrepreneurial action
• Innovation in public sector organizations

Analysis of his 2019-2025 publications reveals a strong emphasis on practical educational frameworks. Key trends include gamification for simulating real-world challenges, curriculum calibration for VUCA (volatile, uncertain, complex, ambiguous) environments, and synthesizing design thinking with systems approaches to address sustainability. His work consistently incorporates student reflections to evaluate pedagogical effectiveness and mindset shifts.

Scientific recognition:

• No specific awards or fellowships documented in source materials

While student advising details are unavailable, his extensive co-authorship (including researchers from NTNU and UiB) indicates active research collaboration. His dissemination activities include 90+ items such as workshops for Skatteetaten (Norwegian Tax Administration) on design thinking applications.

Dr. Lynch contributes to the Strategy, Innovation and Marketing research group, which advances interdisciplinary work on business strategy and innovation with emphasis on practical educational applications and organizational implementation.