Matthew Kearney

Matthew Kearney is a Lecturer in Marketing and Subject Director for Marketing at the Department of Global Business and Enterprise, Ulster University Business School. He holds a PhD in Consumer Behaviour from Ulster University and specializes in teaching roles across undergraduate and postgraduate programs, including Course Director for Business Studies and HRM & Marketing degrees.

His academic career spans roles at Northumbria University's Newcastle Business School (2011–2013) before returning to Ulster University in 2013. He is a Fellow of the Higher Education Academy and has been nominated for a university Excellence in Teaching Award.

Research interests include consumer psychology, digital marketing, tourism strategy, and the application of technology in education. His work has been featured in international journals and media outlets, addressing topics like compulsive buying, film tourism, and flipped classroom methodologies. He actively consults on marketing strategies and contributes to the advancement of pedagogical practices in higher education.

• Education: Undergraduate Honours in Business & Psychology (Ulster University), PhD in Consumer Behaviour (Ulster University)
• Awards: Postgraduate Certificate in Higher Education Practice (2016), Fellowship of the Higher Education Academy
• Consultancy: Advises on marketing and digital engagement strategies
• Media Presence: Hundreds of international media features on consumer research and marketing trends