Massimo Forte

Massimo Forte serves as a Visiting Professor at INDEG-ISCTE within ISCTE Business School at ISCTE - Lisbon University Institute. With over 30 years of hands-on experience in Portugal's real estate sector, he has held executive roles including salesperson, team manager, operations director, and administrator of one of the world's largest franchise networks.

His professional expertise centers on real estate sales methodologies, business management, and marketing strategies. Forte has authored three influential industry reference books: Angariar para Vender (published in Portugal and Spain), Comunicar para Vender, and the recently released O Poder da Prospecção, all designed to elevate professional standards in real estate.

He regularly contributes expert commentary to leading industry platforms including Visão, Idealista, Out Of The Box, Imovirtual, and Doutor Finances magazines, where he analyzes market trends and sales techniques. His academic role focuses exclusively on translating practical industry knowledge into educational content without research supervision or laboratory involvement.