Mary Norman

Mary Norman is a Senior Lecturer of Marketing at the Mike Cottrell College of Business, University of North Georgia. She serves as faculty advisor for the UNG chapter of the American Marketing Association and has taught courses including Principles of Marketing, Advertising, and Marketing Management at both undergraduate and graduate levels.

• Education: M.B.A. in International Marketing (University of Notre Dame, 1984); B.B.A. in Management with Marketing emphasis (University of Notre Dame, 1983)

Norman's research focuses on the intersection of storytelling, women in entrepreneurship, and marketing strategy. Her work explores how gender dynamics influence business planning and organizational performance.

Her 2023 publication in the Academy of Entrepreneurship Journal examines gender effects on formal business planning and performance. This aligns with her broader interests in strategic leadership and marketing innovation.