Martin Wetzels

Prof. Martin Wetzels is a Professor at EDHEC Business School (France) specializing in Marketing research, currently active as evidenced by his September 2024 international seminar visit to Macquarie University under the VISA scheme. His work focuses on consumer behavior in retail environments with international recognition.

His research centers on Retail Management and Omnichannel Strategy, investigating how consumers allocate time across physical and digital retail channels. Key contributions include developing measurement frameworks for share-of-time analysis in omnichannel contexts, bridging theoretical consumer behavior models with practical retail applications.

His recent publication trends demonstrate concentrated expertise in omnichannel retailing metrics, with his 2024 work establishing foundational measurement approaches that earned immediate recognition through prestigious awards.

Scientific awards:

• Jay Lindquist Best World Marketing Congress (WMC) Paper Award 2025

While his visiting seminar activities indicate active knowledge dissemination, no information is available regarding student advising, research grants, or specific funding sources in the provided materials. Similarly, details about laboratory facilities, research teams, or collaborative projects remain unspecified in the current documentation.