Martin Schrüfer

Martin Schrüfer serves as a Lecturer at the Institute of Music Journalism | Radio – TV – Internet, where he specializes in Writing for the web—a discipline examining digital content creation at the intersection of journalism, music, and emerging internet platforms.

His research interests center on the transformative impact of digital technologies on media ecosystems, with emphasis on:

• Convergence of traditional broadcasting (radio/TV) and internet media
• Web-specific writing techniques for journalistic contexts
• Music journalism in digital consumption environments
• Ethical frameworks for online content creation
• User engagement strategies in web-based media
• Evolution of journalistic practices in internet-driven landscapes

While no publications or projects are detailed in the source material, his institutional affiliation underscores a commitment to advancing media literacy within rapidly evolving digital communication channels.