Martin Mocker

Professor Martin Mocker is a faculty member at Reutlingen University's ESB Business School, specializing in Information Systems, IT Strategy, and Complexity Management. With a strong background spanning both academia and industry, including previous roles at MIT Sloan School of Management and McKinsey & Company, he brings practical insights to his research and teaching in digital transformation.

Professor Mocker's educational background includes:

• Doctorate (Dr. rer. pol.) from the University of Muenster
• Diploma in Informatics (Dipl. Inform.) from the University of Dortmund
• Executive Education from Harvard Business School

His research focuses on the critical intersection of digital transformation and business complexity management. Professor Mocker investigates how organizations can successfully navigate digital transformation while effectively managing increasing business complexity. His work examines enterprise architecture, IT management strategies, and the realization of business value from digital innovations. Through numerous case studies of companies like Salesforce, Repsol, Kärcher, and Philips, he identifies best practices for managing digital transformation in large organizations.

Professor Mocker's publication record shows a consistent focus on digital transformation topics over the past decade, with increasing emphasis on scaling digital innovations and realizing tangible business value. His recent work explores how companies successfully manage the challenges of building platform businesses, scaling digital innovations across the organization, and harnessing IoT products for value creation.

His notable contributions include:

• Research on platform business models, particularly analyzing Salesforce's approach
• Studies on scaling digital innovations, with case studies of Repsol realizing €800 million in value
• Investigations into managing business complexity during digital transformation
• The book 'Designed for Digital: How to Architect Your Business for Sustained Success' (2019)

Professor Mocker maintains an active research collaboration with the MIT Center for Information Systems Research (CISR), where he contributes to major research initiatives on complexity management and business architecture. His industry experience informs his practical approach to research, ensuring relevance to real-world business challenges. He teaches courses on Information Systems, IT Management, and Strategic Management in the Digital Age, preparing students to lead digital transformation initiatives in their future careers.

His research group focuses on understanding how organizations can successfully implement digital transformation while managing the inevitable increase in business complexity. Through his work with MIT CISR and case studies of leading companies, Professor Mocker continues to advance our understanding of effective digital transformation strategies.