Martin Breuer

Martin Breuer is a Professor of Communication Design/New Media at AMD Düsseldorf, where he has served on the faculty since 2022 and as a lecturer since 2017. He works full-time at the university while occasionally consulting for design agencies, bringing substantial industry experience to his teaching.

Professor Breuer's research focuses on the evolving role of brands in Generation Alpha and how brand presence must adapt in design and communication. His teaching philosophy centers on encouraging students to 'walk through the world with their eyes open,' believing that everything happening around us influences design development.

His expertise spans multiple design disciplines including brand design, communication design, new media, motion design, web design, editorial design, and packaging design. Professor Breuer emphasizes practical application through projects that often involve collaborations with organizations like homeless newspaper fiftyfifty, drupa trade fair, and international campaigns for brands like OREO.

Professor Breuer particularly values interdisciplinary projects where students from different design disciplines collaborate. His professional background as an art director and creative director for advertising agencies informs his teaching approach, ensuring students receive relevant industry insights alongside theoretical knowledge.

Graduates from his program pursue diverse career paths across the design industry, from small design units to international advertising agencies, benefiting from the program's strong industry connections and practical focus.