Markus Pillmayer

Markus Pillmayer is a Professor at the Munich University of Applied Sciences within the Faculty of Tourism. His office is located at Schachenmeierstraße 35, Munich. He specializes in destination management, health tourism, policy frameworks, and sustainable tourism practices, frequently contributing to public discourse through major media outlets.

Research Focus: Pillmayer investigates crisis resilience (notably COVID-19 impacts), climate adaptation in tourism, and socioeconomic dimensions of overcrowding. His projects include:

• New Work in Tourism (2025-2028): Developing tools for sustainable workforce transformation.
• CoReTour (2020-2024): Analyzing Bavarian tourism resilience during pandemics.
• Solo female traveler safety studies (2025-2026).

He advocates for evidence-based tourism policies, emphasizing the industry's economic significance (e.g., €335M annual revenue in Bavaria) and infrastructure benefits for locals.