Markus Helfert

Professor Markus Helfert is a leading academic in Digital Service Innovation and Digital Transformation at Maynooth University's School of Business. He serves as Director of the Innovation Value Institute, Hub for Data and Digital Research, and holds Science Foundation Ireland Principal Investigator roles at Lero – The Irish Software Research Centre and Adapt Research Centre. His research spans Service Innovation, Artificial Intelligence, Intelligent Transportation Systems, FinTech, and Enterprise Architecture, with active involvement in European Standardisation initiatives.